Our 3-Point Rule for Startups

1. Sustainability – Strive for longevity.

We ought to build to last, not to exit. We meet so many founders who start with passion in their idea, but eventually, the fire fizzles out. Expectedly, they look to exit. Worse still, we have met founders who peddle their loss-making business models to investors with illusory future profits just to follow the build-scale-exit route, thus giving a bad name to all the true spirited & hardworking entrepreneurs. So, scaling is good, but sustainability is better. 

2. Regulatory & Legal Environment – Always be mindful of it.

Always know the laws of the land. Keep your legal counsels close while making business decisions. Be mindful of the dos and don’ts of your operations, laws relating to your people, taxation impact of the decisions, and any other laws which might hurt you in the future.

3. Profitability – Always keep a tab on your finances.

We always advise that a small profit-making business is better than a giant cash-burning enterprise. Nothing has been more common in the past few years than seeing well-funded startups going bust because their businesses rode solely on the unsustainable models and discounts/cashbacks/marketing expenses. Profitability by scale is good, but it must be on a foundation of a profitable business model. So always have your finance in order and keep your finance guys close.

Building a new business or running a bootstrapped startup? Drop us an email today if you need support in managing your finances, legal matters, communications, or any day-to-day issues.